Customer Experience (CX)
is the customer's overall perception of their interaction with a business. CX encompasses every touchpoint, including:

• Marketing: How the company presents itself and its products or services.
• Sales: The ease of the purchasing process and the quality of interactions with sales representatives.
• Customer service: The support provided to customers before, during, and after a purchase.
• Product or service quality: The customer's satisfaction with the actual product or service.
• Brand reputation: The customer's perception of the company's values and trustworthiness.

Customer Service
is the assistance and support a company provides to its customers. It's a specific aspect of the overall customer experience and typically involves:

• Answering questions: Providing information about products, services, or policies.
• Resolving issues: Addressing problems with orders, deliveries, or product functionality.
• Providing technical support: Helping customers troubleshoot issues with products or services.
• Handling complaints: Addressing customer dissatisfaction and finding solutions.

Key Differences
Key differences between Customer Experience and customer service:

Customer Experience:

• Scope: Holistic; encompasses all interactions.
• Focus: Proactive; aims to create a positive overall experience.
• Timeframe: Ongoing; throughout the customer lifecycle.
• Measurement: Measured through customer satisfaction, loyalty, and advocacy.

Customer Service:

• Scope: Specific: focused on support interactions.
• Focus: Reactive: addresses customer needs and issues.
• Timeframe: Typically occurs during specific interactions.
• Measurement: Measured through resolution time, customer effort, and feedback.