Public relations:
is the strategic communication process that builds mutually beneficial relationships between organizations and their publics. It involves managing and disseminating information to the public to influence their perception of an individual, company, or organization.

In essence, PR is about building and maintaining a positive reputation through various channels, including media relations, social media, events, and community outreach. Its goal is to create a favorable public image and foster trust and goodwill.

Key elements of PR include:

• Reputation management: Protecting and enhancing an organization's image.
• Crisis communication: Responding effectively to negative events or crises.
• Media relations: Building relationships with journalists and managing media coverage.
• Social media management: Utilizing social media platforms to engage with audiences.
• Event planning: Organizing and executing events to promote the organization.
• Community relations: Building positive relationships with local communities.