CRM stands for Customer Relationship Management.
It's a strategy and set of technologies that businesses use to manage their interactions with customers and potential customers

Here's a breakdown of what CRM does:

Centralizes customer information:
CRM systems store and organize all customer data, including contact details, purchase history, preferences, and interactions.

Improves communication:
By having all customer information in one place, businesses can communicate with customers more effectively and personally.

Streamlines sales processes:
CRM systems can automate tasks like lead generation, follow-ups, and reporting, allowing sales teams to focus on building relationships.

Provides insights:
CRM analytics help businesses understand customer behavior, identify trend, and make data-driven decision.

Enhances customer service:
CRM System can help business provide better customer support by tracking interaction, resolving issues efficiently, and improving overall customer satisfaction.